Posts by Brad Johnson

How to Solve the 6 Most Common Marketing Challenges as a New Team Leader

Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization.

Benchmark Marketing: A Painless Framework for Setting KPIs That Work for You

Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to …

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