Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.
- Superpower of Choice: The ability to communicate with dogs
- Weirdest Job: A farm hand at an alpaca ranch
- Secret Talent: Cell phone matching games like Candy Crush
- Favorite Candy: Reese’s
These days digital marketing is just as much "by the people," as it is "for the people." Just because the internet didn't exist in Abe Lincoln's time doesn't mean it doesn't apply.
Famous pets have taken Instagram by storm. What can the likes of Grumpy Cat and Doug the Pug teach us about marketing? As it turns out, a lot.