Posts by Eleanor Alexander

Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers

So many things get better with age. Cheese. Wine. Content. Customers.

3 Lessons from Successful User Generated Content Campaigns

From Anthropologie’s idyllic Instagram to Spotify’s pointed ads, user generated content (UGC) is taking center stage when it comes to content marketing. While your business may not have quite the same reach of these major corporations, we can still learn from their UGC campaigns.

Cele-purr-ties of Instagram: 3 Digital Marketing Lessons You Can Learn From Celebrity Pets

Tuna, Lil Bub, Doug the Pug, Marnie, and the well-known Grumpy Cat. You know them, you love them, and so do millions of others. They all have their own books, toys, and a combined 10.6 million followers. These pets all have something in common, and it’s not just that they’re cute. It all comes …

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