Ella Henning

Analyst, SEO & Content

  • Robot of Her Dreams: One that puts her duvet cover back on her comforter
  • Favorite Midnight Snack: Thanksgiving leftovers
  • Historical Icon She Wants to Meet: George Washington–to find out if he looks like the pictures
  • Weirdest Thing She’s Ever Eaten: Pig snout (by accident!)

Uncovering UX (Part 4): Best Practices for E-commerce and Retail

UX is extremely important for e-commerce sites–and is shown to have a direct impact on revenue and sales. If a customer finds the checkout experience confusing or frustrating, they could abandon their carts, causing you to miss out on a purchase. 

Perfect Search’s Guide to Backlinks, Site Health, & Page Authority

Having a fine-tuned backlink profile is an important part of maintaining site health while establishing domain and page authority. This is an often overlooked aspect of SEO that should not be discounted. 

6 Strategies to Generate SEO-Focused Topic Ideas for Blogs

Blogging and content creation is an important aspect of SEO, but often it can be difficult to come up with topics to write about. We’ve compiled a few different ways to spark creativity and generate strong blog topics based on strategic keyword review.

Google’s E-A-T Guidelines: How to Incorporate Healthy E-A-T-ing Into Your SEO Strategy

Google’s E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Search engines have begun to rely on E-A-T ratings more and more when deciding a website’s authority and rank.

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