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Rachel Zetzman

Analyst, Search & Social Advertising

  • Plants or Pets? Plants
  • Weirdest thing she’s ever eaten: Reindeer
  • Favorite Ice Cream Flavor: Coffee

The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

While you can still run expanded text ads in your current Google Ads campaigns, as of this summer, you can’t create new ads or edit old ones. To put it in the words of the great Hilary Duff, expanded text ads are so yesterday. This makes your responsive search ad strategy especially relevant. 

Paid Search

Your Guide to Advertising on Bing vs.Google

How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.

Associations, E-Commerce, Education, Paid Search, Social Media, Software

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