Conversational Search: How to Show Who Your Offer Is Actually For
“Best” has always been a shortcut. Best software. Best agency. Best platform. Best whatever-the-category-is-this-week.
Posts by Trent Turpin
Keyword Research for AI Search: Keywords to Conversations
Keyword research for AI search does not require throwing out keyword research. It requires admitting that a keyword list is no longer the finished product.
How AI Search Changes the B2B Vendor Shortlist
A prospective buyer can now ask an AI tool to compare vendors before your company knows that buyer exists. That does not mean ChatGPT, Google, or another AI system suddenly controls the sale. For marketers, the B2B vendor shortlist now takes shape partly inside AI research tools, a layer that is …
What Is Share of Model and How Should You Measure It?
A dashboard can make share of model look precise. The percentage is clean. The methodology behind it often is not.
Is Your Website Blocking AI Search Crawlers?
Your robots.txt file says an AI search crawler is welcome. Your firewall says absolutely not.
How AI Search Actually Works—and Where Marketers Waste Their Time
AI search has a familiar marketing problem: the tactics arrived before the diagnosis.