How to Make the Most of Your Site's Backlink Profile | Perfect Search Media

How to Make the Most of Your Site's Backlink Profile

Animation of a site's backlink profile
Analyst, SEO & Content
June 28, 2018

In SEO, the strength of your backlink profile makes a huge impact on your site’s overall organic rankings. The problem is, gaining reputable and trustworthy backlinks can be a time-consuming and expensive project to put time into.

With that being said, it’s extremely important that your site is built in a way that makes the most out of each backlink. But before we get ahead of ourselves, let’s walk through a quick refresher.

 

What is a backlink?

A backlink is created when external sites include links back to your website within their own content. A backlink is an essential ranking factor for SEO, especially if the referring domains are reputable sources. Strong backlinks increase your domain’s value in the eyes of search engines, as well as drive referral traffic.

Of course, negative backlinks can also heavily impact your site’s authority as well. Receiving backlinks from untrustworthy or spammy sites can decrease your site’s value, in turn decreasing organic traffic. Luckily, it is possible for you to rid your site of these toxic links. Backlink cleanup can also be time-consuming but has been proven to positively affect your site’s authority.

 

How can I make the most of each backlink my site receives?

Prior to beginning your backlink outreach, you must ensure your site is optimized both in technical optimization and the actual content produced. The following factors must be considered:

 

1) Does my site have an overwhelming amount of technical errors?

Technical errors can hurt overall user experience, which in turn will hurt your site’s organic traffic growth. Your site should be free from:

-Slow site speed

-Status code errors (404s, 302 redirects, server errors)

-Redirect chains

-Canonical errors

-Duplicate content

-Incorrect signals (noindex tags, nofollow tags)

 

2) Does my site’s architecture make sense?

A strong site structure allows your site to need fewer backlinks, while still improving overall authority. Ensure your navigation enables users (and search engines) to understand how the homepage leads to category pages, blog posts, and more.

 

3) Am I creating valuable content?

The #1 most important thing to consider when working on your site’s backlink profile is whether you are creating content that matters. If your site is not focusing on high-quality content that is relevant and valuable, your backlink profile will suffer.

 

What tools should I use?

SEO tools make analyzing your backlink profile a lot easier. They allow you to deep dive the authority of all referring domains pointing to your site, find toxic sites that could be dragging your SEO efforts down, see which specific pages your site is receiving the most links from, and so much more. A few tools that we whole-heartedly believe in include:

-Ahrefs

-Moz Open Site Explorer

-SEMrush

-Majestic

While these tools all analyze backlinks in a similar fashion, it can be tough to decide which to choose for your business. Need a little more help in determining which direction to go in? Check out Digital Olympus’s article on Choosing the Best Tool for Backlink Analysis.

 

--

Do you have any burning backlink questions? Tweet us at @Perfect_Search.  

Analyst, SEO & Content
Courtney Culligan is recent DePaul University graduate, but she still loves cheering on her home state’s baseball team. (The Minnesota twins, obviously.) Her dream birthday present might include a ton of Sour Skittles, cheese curds, and a trip to Greece.

What our clients say

"The Perfect Search team members are great adapters. When we began our engagment, our site was a national e-commerce store…"
Jamie Hoffman
Director of Marketing & Sales

Tweets

Perfect Search Media
11h

RT : Still looking for that perfect holiday gift? Our staff has hand-picked the best gear for you tech-obsessed family a…

Perfect Search Media
1d

Search ads aren't a huge deal. Except when they're on Facebook. Then it's some pretty big news.

Perfect Search Media
1d

Still not sure how to use all of the new Search Console tools? Don't be afraid. Read our guide and take a leap.

Perfect Search Media
1d

Forget Google+. Google Discover is where it's at--and it's something you should optimize your site for. Here's how.

Perfect Search Media
2d

We’re smoldering in our new Perfect Search long-sleeved tees. 🔥🔥🔥

Perfect Search Media
2d

Can you spot the Perfect Search team member in this Digital Olympus roundup? Our Manager of Copywriting & Content S…

Perfect Search Media
2d

Looking to boost your productivity? (Who isn't?!) Check out this handy infographic on Google Drive hacks.

Perfect Search Media
3d

Wishing a very happy one-year workiversary to Search & Social Analyst Emily! Thanks for all your hard work (and all…

Perfect Search Media
3d

Calling all WordPress users! Google platforms will offer a brand-new WordPress plugin. (Don't get too excited--it's…

Perfect Search Media
3d

Forgot about your Google+ profile? You're not the only one. Google was already planning on shuttering the little-us…

Perfect Search Media
4d

Wishing an early 40th (!!) birthday to our CEO & Founder Ajay! We could make some over the hill quips...but we won’…

Perfect Search Media
4d

Start your Monday off by getting to know Perfect Search's new VP of Digital Growth, Rob Nimmer!

Perfect Search Media
1w

We kicked off our holiday celebrations yesterday with a little wine, a lot of White Elephant gifts, and one very, v…

Perfect Search Media
1w

RT : "Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage"…

Perfect Search Media
1w

RT : 7 Search Ranking Factors Analyzed: A Follow-Up Study by

Perfect Search Media
1w

Have you played around with Google's new tool yet? Our Manager of Copywriting & Content Str…

Perfect Search Media
1w

So you know the SERP is mobile-first now. But did you know that Search Console updated their index coverage report…

Perfect Search Media
1w

If you needed yet another streaming video platform to add to your list, Facebook Watch just added some classic TV s…

Perfect Search Media
2w

RT : The new feature works almost like a group message for sharing personal details that people might not be keen to sha…

Perfect Search Media
2w

So thrilled to be named one of Clutch's Global Leaders of 2018! A big thanks to for the recognition, to…

Perfect Search Media
2w

RT : Now introducing the newest report from Moz! Click below to download your free copy of The…

Perfect Search Media
2w

Everything from your smartwatch to your fridge can be connected to the Internet of Things. By 2020, over 50 billion…

Perfect Search Media
2w

RT : Here’s what happened when I followed Googlebot for 3 months by

Perfect Search Media
2w

Wishing nothing bundt the happiest of birthday wishes to our Senior Designer Anna! (Shout-out to for…

Perfect Search Media
2w

If you work in SEO and are totally daunted by AdWords, take a deep breath. Watch this Whiteboard Friday. And see wh…

Perfect Search Media
2w

Thanksgiving wasn't all gobbles--you might've seen some wobbles in your search traffic. If you're suspicious, read…

Perfect Search Media
2w

Thanksgiving is behind us, but we're still feeling thankful (and very full from all those leftovers). Wondering wha…

Perfect Search Media
2w

Didn't finish your holiday shopping on Black Friday? Never fear. Cyber Monday is here--and here are all of the best…

Perfect Search Media
3w

It's almost the end of the year! Time to prep for your employee review with tips from our HR Manager Nicole.

Perfect Search Media
3w

Happy Thanksgiving to you & yours! Today, we're thankful for our friends, family, food, and, of course, Perfect Sea…

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.