Perfect Search Media Internviews: Spring 2018 | Perfect Search Media

Perfect Search Media Internviews: Spring 2018

Perfect Search Media Interns Spring 2018

We're not going to talk about Chicago summer yet. We don't want to jinx it. We will, however, talk at length about our Junior Analysts in our latest round of interviews!

 

Ada Jing, Junior Analyst

1) What are the best things to do in your hometown?  

I'm from Lanzhou, China—yeah, I know you've never heard of it. It's a small city with no subway system, and really not so much of a tourist destination. You have to try the beef noodles though. Just pick a random street corner spot and you won't be disappointed. Besides that, you should probably just chill with me :)

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

I've been really enjoying the meta data optimizations so far. The whole process of getting to know a client, starting a keyword research and incorporating all the information into the website optimizations has been super fun and rewarding. I'm excited to learn more about A/B testing and customer journey mapping and how they can improve the users' experience on the sites.

3) Name one brand's digital marketing strategy you admire. What do you think they're doing well? 

I have been fascinated by Spotify's digital marketing strategy. I think they are truly innovative in their channel strategy, like partnering with Hulu and Tinder, and their use of data, like with the United States of Music. They have made music part of people's cultural identity, both digital and in real life. 

4) Now that it's *finally* warming up in Chicago, what are your favorite warm weather activities?

Running outside, or really just staying outside for as long as I'm happy to without freezing.

 

Caroline Rabourn, Junior Analyst

1) What are the best things to do in your hometown?

I live in Mission Viejo, CA which is right next to the Saddleback Mountains. Normally, I go hiking or mountain bike riding and then finish that off with a trip to Cook's Corner, a small dive bar with really good spaghetti.

If you're in Orange County though, I definitely recommend exploring the beach cities (Manhattan, Venice, Laguna, Capistrano) because there are so many hidden treasures if you take the time to get off of PCH.

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

I really like how Perfect Search Junior Analyst work is in the sweet spot of being both analytical and creative. The training covered everything really well and I'm excited to learn more about the customers. I'm really interested in A/B testing because I think it's cool how small changes can make a big difference in client accounts. 

3) Name one brand's digital marketing strategy you admire. What do you think they're doing well? 

One company’s campaign that I find interesting is Dominos. A few years back they were considered just another pizza delivery company that could be comparable to Papa John's, Pizza Hut, etc. Now they are becoming an extremely tech-friendly company and capitalizing on the fact that consumers know their name.

They have made ordering simple by incorporating cross-interface interactions such as Twitter, Amazon Alexa, Slack, and Messenger. This goes beyond the message broadcasted through search by eliminating the need for a consumer to even search for "fast-delivery pizza." 

4) Now that it's *finally* warming up in Chicago, what are your favorite warm weather activities?

I love warm weather in Chicago because everyone is just so happy to be in the sun. There are always fun street festivals going on like bluegrass, concerts in Millennium Park, or BBQ kickbacks. Also, Cubs games are warmer and it becomes more acceptable to eat fro-yo. This summer I really want to visit the Michigan sand dunes and slide down them!

 

Ava Armacost, Junior Analyst

1) What are the best things to do in your hometown?

I'm from Colorado Springs, CO, home of the Air Force Academy, Olympic Training Center, and every suburban chain restaurant you can think of. If you're here during nice weather, check out Garden of the Gods—it's a beautiful park tucked right in the mountain foothills. Great intro to easy hiking!

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

With the Facebook and Cambridge Analytica scandal being at the forefront of the news, I have found it especially interesting to learn about the details of social advertising and how the new policies will affect our clients.

Outside of social media, I've enjoyed learning about all things technical, especially how elements like meta descriptions and status codes can affect a website's ranking in an organic search.

3) Name one brand's digital marketing strategy you admire. What do you think they're doing well? 

I really like Airbnb's strategy. They emphasize that their brand is for everyone by featuring photos on social media taken by hosts and guests and by sharing local travel guides. It really gives a cool, personal touch to tourism.

4) Now that it's *finally* warming up in Chicago, what are your favorite warm weather activities?

I love hiking (how Coloradan of me), going to restaurants with an outdoor patio, and just walking around the city. When the lake finally warms up, I like heading to the beach and jumping in!

 

Kelly Tan, Junior Analyst

1) What are the best things to do in your hometown?

Oakland's a really colorful city and I'm still discovering new things there all the time. There's a gorgeous lakefront if anyone fancies a walk and there's good food on every street corner. Seriously, you can get any cuisine you can think of within city limits. 

2) What's your favorite digital marketing task so far? What's something you're excited to learn more about in digital marketing?

My favorite task so far has been coming up with blog topics because I'm a writer at heart and pitching is something I like to do but don't often get to. I'm excited to learn more about the technical side of things. 

3) Name one brand's digital marketing strategy you admire. What do you think they're doing well? 

I really like Glossier's strategy because it seems like they're everywhere. No matter where I go, a Glossier ad follows me. 

4) Now that it's *finally* warming up in Chicago, what are your favorite warm weather activities?

I really like going to the beach and just being outside when it’s nice. Millennium Park is beautiful when the sun's setting. 

We love our Perfect Search team. While we're all different, our team loves fierce kickball games, a good ping-pong rivalry, and Thursday meetings featuring Catchphrase and Summer Shandys. Find out more about our employees, our culture, and our personality here.

What our clients say

"The team has been great to work with – they are extremely flexible with my busy schedule and demystify some of the more complicated analytics…"
Katherine Lamb
Creative Strategist

Tweets

Perfect Search Media
4h

Want to get *famous*? (Kind of.) Google itself has shared advice on how to rank in Google News. Keep these tips in…

Perfect Search Media
1d

RT : How to Implement a National Tracking Strategy by The Moz Team

Perfect Search Media
5d

You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

Perfect Search Media
1w

Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

Perfect Search Media
1w

SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

Perfect Search Media
1w

Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

Perfect Search Media
2w

Really enjoying the meditation webinar from and right now! Mindfulness seriously changes the game.

Perfect Search Media
2w

Wishing Search & Social Analyst Drew a very happy belated birthday! Thanks for matching your outfit with your Hawai…

Perfect Search Media
2w

RT : What Happens When SEO and CRO Conflict? By

Perfect Search Media
2w

Our Monday mood. (Luckily, we have a formidable snack collection to obsess over IRL.)

Perfect Search Media
2w

New year, new Perfect Search team member spotlight. Say hey to SEO & Content Analyst Ella!

Perfect Search Media
2w

RT : Google emphasizes ‘Message this business’ in new local search test by

Perfect Search Media
3w

Wishing a very happy one-year workiversary to Search & Social Analyst Max! Grateful for your knowledge on all thing…

Perfect Search Media
3w

While we're looking ahead to what 2019 will bring, here's a throwback to our favorite "Year in Review" compilations…

Perfect Search Media
3w

Making your website to-do list for the new year? Manager of SEO & Content Stephanie Castillo has some mobile-specif…

Perfect Search Media
3w

Take a break from planning your ideal New Year's Eve and check out this roundup of the biggest SEO updates in 2018.…

Perfect Search Media
3w

RT : Getting the Most out of Google Chrome for Technical SEO via

Perfect Search Media
1mo

Loved this conversation! So great chatting with everyone. And now, time to enjoy some Christmas cookies. Happy holidays!

Perfect Search Media
1mo

Definitely not boring! Original, valuable, engaging content is the opposite of boring.

Perfect Search Media
1mo

A6: Ugh, so many things! Definitely more of an emphasis on longer promotion calendars, building new partnership opp…

Perfect Search Media
1mo

Sounds like a great combo to cover all bases!

Perfect Search Media
1mo

A5: Like we mentioned in our last answer, we're really into performing answer box opportunities audits for clients…

Perfect Search Media
1mo

Basically we've definitely come to the conclusi…

Perfect Search Media
1mo

Never underestimate the power of brainstorming!! Whenever we get together as a team, we generate *so*…

Perfect Search Media
1mo

A4: For a paid tool, we like . It features really cool tools that allow us to get insights into answer b…

Perfect Search Media
1mo

Basically identical answers! Great minds :)

Perfect Search Media
1mo

Great point! A lot of people send out mass emails for content marketing partnerships and just see what…

Perfect Search Media
1mo

A3: Quick note--nothing is a guarantee! But these 3 elements do help. 1) Keyword research 2) A truly unique, valuab…

Perfect Search Media
1mo

So true! Truly successful content marketing is about striking a balance between great writing and grea…

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.