Team Member Spotlight: Stephanie Castillo | Perfect Search Media

Team Member Spotlight: Stephanie Castillo

Superb SEO skills + a knack for coming up with Game of Thrones spinoff shows = SEO & Content Analyst Stephanie Castillo. Get to know her in our team member spotlight.

 

1) What's your favorite part of your job? What's the most challenging part of your job?

My favorite part of my job is reporting – because it’s a chance to see up close how the changes we’re implementing/recommending are having an impact on clients’ sites. It’s really cool to know that I’m playing a role in helping to improve a company’s business.

The most challenging part for me is juggling different clients throughout the week. I’m managing seven clients right now, so having excellent time management skills is key to making sure no calls or deliverables are dropped. I’ve found that using Evernote and making tasks for myself in Basecamp with firm due dates really helps!

 

2) If you could come up with an SEO/content strategy for anything (real, fictional, past, present), who would it be? What would be your first order of business?

I would absolutely do SEO and content for the Dragonfly Inn, the inn in Stars Hollow that Lorelai and Sookie own in Gilmore Girls.

First order of business would be a local SEO strategy, ensuring their website has keyword-optimized meta data on all pages. For example, the title tag for the homepage: New England Bed & Breakfast in Stars Hollow, CT | Dragonfly Inn.

I would also make sure they were listed on relevant online directories like Yelp and Google My Business. Then, since reviews are crucial to local SEO success, I would see whether Lorelai and Sookie were asking customers to leave online reviews on social media and online directories.

 

3) What's your favorite PSM memory so far?

I’ve only been here for 2 months, but so far, my favorite memory has been the float trip we took to Quinn’s house in Oconomowoc aka Broconomowoc aka the Real OC. It was really fun spending time on the lake before summer ends and it was beautiful up there!

 

4) If you could create a Game of Thrones spin-off series, what would it be about? What would it be called?

 This is tough because I have so many favorite characters! Here are three show ideas that I think would be amazing:

 “E! True Hollywood Story: The Lannisters” – Love me a celebrity exposé story. Plus, I have so many questions: Why did Cersei and Jaime start hooking up and when? Why would anyone name their child Lancel Lannister? And do the Lannisters truly pay off all their debts? This is E! True Hollywood Story. Stay tuned.

“Tormund & The Hound” – A laugh-track sitcom about two roommates, Tormund and The Hound, living together in present-day NYC, navigating work, dating, and squabbles about rent. Brienne of Tarth is a frequent guest star, and every time she enters the room, Tormund says “How you doin’?” Joey Tribbiani-style.

“The Bachelor: Jon Snow Edition” – Self-explanatory. There would be no Ygritte or Daenerys allowed, and actually I would be the only contestant and I would win. The end. (Sorry, Erick).

--

Want more of Stephanie’s Game of Thrones thoughts? Check out her post on the SEO lessons you can glean from GoT.

We love our Perfect Search team. While we're all different, our team loves fierce kickball games, a good ping-pong rivalry, and Thursday meetings featuring Catchphrase and Summer Shandys. Find out more about our employees, our culture, and our personality here.

What our clients say

"What I love most is the way Perfect Search does business: full transparency and a high-level of on-going communication in determining performance goals and reviewing progress towards those goals with very detailed reporting."
Ryan Rouse
Co-founder & Chief Marketing Officer

Tweets

Perfect Search Media
17h

If you're wondering whether Will Ferrell can really play the drums, we recommend doing a quuuick Google search. Cel…

Perfect Search Media
19h

You already know the power of a good selfie. Apply that knowledge to your Google My Business...just don't go crazy…

Perfect Search Media
21h

It's the paid search strategy showdown: Segmentate vs. Aggregate. Which heavyweight is your pick for the title?

Perfect Search Media
22h

: Only 1 in 5 businesses make it past year one. Improving your ROI can help with that. And to improve…

Perfect Search Media
1d

When was the last time you asked Alexa to order you a pair of jeans? Never? Yeah. And neither has anyone else.

Perfect Search Media
1d

By asking them to google what dolphins eat, we realize that kids use search differently. And that dolphin is absolu…

Perfect Search Media
1d

If you're in the biz, you're probably a *little* sick of Google playing games with your meta data character length.

Perfect Search Media
1d

If digital marketing were a Marvel movie, unlinked brand mentions would be the dorkiest supervillain. Foil his evil…

Perfect Search Media
2d

We love a little 😌 Check out these ultra-wise SEO tips if you do, too!

Perfect Search Media
2d

There's never a wrong time to improve your strategy. Here's a friendly reminder to start making use of y…

Perfect Search Media
2d

Bing is growing 17 percent YoY. Are you still looking down on the search underdog?

Perfect Search Media
2d

A bold perspective we haven't heard yet

Perfect Search Media
2d

A5: The best tool to use? Your very special SEO-inclined brain.

Perfect Search Media
2d

Experiment idea: Two websites with the same purpose and style, one run by AI and the other run by humans.

Perfect Search Media
2d

A4: Human specialists wear the pants in this relationship. We can always scale back AI if it becomes more of a hind…

Perfect Search Media
2d

A3: Advantages? Automation, access to big data, understanding industry trends, prioritizing UX in the SERP. Disadv…

Perfect Search Media
2d

A2: Au👏to👏mation👏 Artificial intelligence automates the details so that SEO teams can focus on the big stuff like a…

Perfect Search Media
2d

and thank you for being the hostess with the mostess!

Perfect Search Media
2d

Oooh, absolutely. We'd be lying to ourselves if we said it couldn't replace *some* aspects of S…

Perfect Search Media
2d

A1: Artificial intelligence reinforces the importance of SEO. It's a tool to be used with the industry, not somethi…

Perfect Search Media
2d

An on artificial intelligence...we're excited to start!

Perfect Search Media
3d

When crawlers are lazy, web developers can't slack on mobile-first optimizations. These websites do just that.

Perfect Search Media
3d

Imagine improving your Amazon ad game before the tortilla chips you ordered through Prime Pantry arrive.

Perfect Search Media
3d

Contrary to popular belief, you don't have to sacrifice creativity for SEO. Pick up that glitter glue and get writi…

Perfect Search Media
3d

RT : Did you know that we list the Best SEO Companies in most cities in the US? Topping the list for are…

Perfect Search Media
3d

50 terms. 9 years. If you've ever wondered how Google changes over time, check out this study.

Perfect Search Media
4d

Wondering how to set up push notifications that won't push users' buttons? Check out these tips.

Perfect Search Media
4d

We're all for a little story telling, but these SEO myths have got to go. 🙅

Perfect Search Media
4d

What do , , and the Speed Update have in common? Read our latest blog post to find out!

Perfect Search Media
4d

User generated content goes with SEO like peanut butter and jelly. At least, it totally should.

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.