What’s New with Google Shopping Campaigns? | Perfect Search Media

What’s New with Google Shopping Campaigns?

Google Shopping campaigns
Analyst, Search & Social Advertising
May 30, 2018

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

 

What’s the update?

This new type of Shopping campaign is called the “Goal-Optimized” Shopping campaign. Goal-optimized Shopping campaigns will combine many of the features of standard Shopping Campaigns while adding automated bidding and automated ad placement across all Google Display platforms to maximize conversion value.

Goal-optimized Shopping campaigns combine variations of text and images (similar to responsive display ads) to show ads over the Google Search Network (similar to standard Shopping ads). It’ll also display ads on the Google Display Network—by using remarketing ads and Similar Audiences—YouTube, and Gmail.

This new automated system will optimize bidding, ad design, and placements across all Google networks. Ads on the GDN can show remarketing ads to consumers based on the products that they visited on your site, as well as more general ads to visitors that did not visit a specific product page.

 

What should businesses do about it?

Google suggests that businesses set the same budgets as their current Shopping campaigns and remarketing and pause their current campaigns. The business can also set a minimum Target ROAS, if necessary to their goals. The automated system will try to get the maximum conversion value for the set budget.

All that’s left is to let the machine learning system optimize your Shopping feed and remarketing across all Google platforms for your e-commerce business.

Keep in mind that it may take a few weeks for the algorithm to test and get adequate data. You may see the number of clicks in your campaign decrease and the cost per click increase, but that is because the machine is able to target customers with the highest intent and bid higher on them.

 

--

Any questions about this new Shopping update? Feel free to reach out to our team.  

Analyst, Search & Social Advertising
Emily Lutz is from Kalispell, Montana and has been camping more times than she can count. She geeks out over musicals and the TV show Firefly (yes, she's on some chat sites). Before joining Perfect Search, Emily was a zookeeper for ten years.

What our clients say

"We trust their team and view them as an extension of ours."
Matt Ruggieri
Founder

Tweets

Perfect Search Media
1h

Using Facebook's Advanced Matching Pixel means big things for conversion tracking, but it's likely you're not takin…

Perfect Search Media
3h

There's a reason why content is king. Science accounts for our epic love for storytelling.

Perfect Search Media
21h

If you're wondering whether Will Ferrell can really play the drums, we recommend doing a quuuick Google search. Cel…

Perfect Search Media
23h

You already know the power of a good selfie. Apply that knowledge to your Google My Business...just don't go crazy…

Perfect Search Media
1d

It's the paid search strategy showdown: Segmentate vs. Aggregate. Which heavyweight is your pick for the title?

Perfect Search Media
1d

: Only 1 in 5 businesses make it past year one. Improving your ROI can help with that. And to improve…

Perfect Search Media
1d

When was the last time you asked Alexa to order you a pair of jeans? Never? Yeah. And neither has anyone else.

Perfect Search Media
1d

By asking them to google what dolphins eat, we realize that kids use search differently. And that dolphin is absolu…

Perfect Search Media
2d

If you're in the biz, you're probably a *little* sick of Google playing games with your meta data character length.

Perfect Search Media
2d

If digital marketing were a Marvel movie, unlinked brand mentions would be the dorkiest supervillain. Foil his evil…

Perfect Search Media
2d

We love a little 😌 Check out these ultra-wise SEO tips if you do, too!

Perfect Search Media
2d

There's never a wrong time to improve your strategy. Here's a friendly reminder to start making use of y…

Perfect Search Media
3d

Bing is growing 17 percent YoY. Are you still looking down on the search underdog?

Perfect Search Media
3d

A bold perspective we haven't heard yet

Perfect Search Media
3d

A5: The best tool to use? Your very special SEO-inclined brain.

Perfect Search Media
3d

Experiment idea: Two websites with the same purpose and style, one run by AI and the other run by humans.

Perfect Search Media
3d

A4: Human specialists wear the pants in this relationship. We can always scale back AI if it becomes more of a hind…

Perfect Search Media
3d

A3: Advantages? Automation, access to big data, understanding industry trends, prioritizing UX in the SERP. Disadv…

Perfect Search Media
3d

A2: Au👏to👏mation👏 Artificial intelligence automates the details so that SEO teams can focus on the big stuff like a…

Perfect Search Media
3d

and thank you for being the hostess with the mostess!

Perfect Search Media
3d

Oooh, absolutely. We'd be lying to ourselves if we said it couldn't replace *some* aspects of S…

Perfect Search Media
3d

A1: Artificial intelligence reinforces the importance of SEO. It's a tool to be used with the industry, not somethi…

Perfect Search Media
3d

An on artificial intelligence...we're excited to start!

Perfect Search Media
3d

When crawlers are lazy, web developers can't slack on mobile-first optimizations. These websites do just that.

Perfect Search Media
3d

Imagine improving your Amazon ad game before the tortilla chips you ordered through Prime Pantry arrive.

Perfect Search Media
3d

Contrary to popular belief, you don't have to sacrifice creativity for SEO. Pick up that glitter glue and get writi…

Perfect Search Media
4d

RT : Did you know that we list the Best SEO Companies in most cities in the US? Topping the list for are…

Perfect Search Media
4d

50 terms. 9 years. If you've ever wondered how Google changes over time, check out this study.

Perfect Search Media
4d

Wondering how to set up push notifications that won't push users' buttons? Check out these tips.

Perfect Search Media
4d

We're all for a little story telling, but these SEO myths have got to go. 🙅

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.