Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
Director of Strategy
- Favorite Summer Activity: Hiking in forest preserves
- Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
- Go-To Ice Cream Flavor: Chocolate brownie
- Favorite Movie: Rent
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …
When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?
How do you measure digital marketing success? By conversions, of course—those qualified leads, purchases, applications, enrollments, and other actions that make your business money. However, measuring exactly where those conversions come from is much harder than it looks. Which of your marketing …
A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.
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