Communication is the most important aspect of working with a marketing agency.
Director of Strategy
- Favorite Summer Activity: Hiking in forest preserves
- Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
- Go-To Ice Cream Flavor: Chocolate brownie
- Favorite Movie: Rent
Many businesses, especially those selling to other businesses, can see LinkedIn has some of the best company, job title, and industry targeting in the online space.
How is the economy currently affecting competition and CPCs?
Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …
With CPCs rising on Google Ads for search advertising and on Meta for social media advertising, some companies are shifting their marketing strategy to focus on brand awareness.
Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
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