Emily Lutz | Perfect Search Media
B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.

YouTube is now incorporated into the Search Partners ad network for Google Search ads. Get the low-down now.

If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.

Google tracking across devices

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

Google Shopping campaigns

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested.

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