Emily Lutz

Director of Strategy

  • Favorite Summer Activity: Hiking in forest preserves
  • Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
  • Go-To Ice Cream Flavor: Chocolate brownie
  • Favorite Movie: Rent

The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

How to Create and Test New Marketing Strategies

Marketing leaders are bombarded with new strategy ideas from every direction.

Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

Top of Funnel Marketing: Why You Can’t Cut Spend on Ads That Don’t Immediately Convert

How do you measure digital marketing success? By conversions, of course—those qualified leads, purchases, applications, enrollments, and other actions that make your business money. However, measuring exactly where those conversions come from is much harder than it looks. Which of your marketing …

How to Evaluate Your Marketing Agency and In-House Team for Better Results

A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.

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