You Can Now View Your Ad Version History—Here’s What You Need to Know | Perfect Search Media

You Can Now View Your Ad Version History—Here’s What You Need to Know

Analyst, Search & Social Advertising
May 1, 2018

From their most recent algorithm update to moving towards expanded text ads to best suit advertisers on mobile devices, Google is always trying to stay ahead of the curve. AdWords itself is also always changing. In addition to the platform’s own facelift, you can now view your ad version history. Find out what this means for you below.

 

What’s the difference?

In previous AdWords experiences, advertisers were left with few options to edit ads and still be able to view previous versions of these ads. In the past, you would have to either create a new ad variation and pause the old one or edit the ad itself and lose the ability to view the initial ad.

Google has been putting a lot of emphasis on optimizing the new AdWords experience to better suit advertisers. This ad version history is another addition to the laundry list of features that Google has been rolling out over the past two years.  

 

What’s new?

If you edit an ad, whether it’s the headline, final URL, description, or paths, you can now view the old version of that ad in the “version history” feature. This allows you to see:

-The specific date each ad was edited

-The duration that ad version was in effect

-How long the ad the paused & how long the ad was active 

 

 

What’s the benefit for advertisers?

As digital marketers, we understand the painstaking process of determining what works and doesn’t work for each client. This can be difficult to track across numerous campaigns and varying timelines of when the tests were run.

This new feature in AdWords does a lot of the heavy lifting by tracking all of your ad edits (metrics included) and saving them in one place.

This new feature isn’t only about viewing all your edits. It also allows you to create a running database of all ads to benefit you and the rest of your team.

The ability to download each ad version along with metrics without having to adjust the timeline within AdWords to see each ad’s data will save you a lot of time when looking back at previous ad copy.

 

Potential issues with editing ad copy

A valid concern that advertisers have when editing ad copy is in relation to Google’s ad rotation, or machine learning. Google’s ad rotation settings changed earlier this year, and a popular setting since this update has been the “optimize ad rotation” feature.

However, when you have the “optimize ad rotation” setting on and you edit an ad, you are now changing the ad rotation and the “learnings” that Google had. The insights you had gleaned on CTR, conversion rates, and so on will be compromised. If your new ad rotation isn’t as successful, you won’t be able to access history within the rotation.

Instead, you’ll have to look back at past ads and replicate your previous ad rotation exactly. This isn’t a major issue but something to keep in mind.

 

--

Utilize AdWords’ new ad version history feature to make smarter decisions and learn what CTAs, landing pages, headlines, and descriptions are working for your campaigns.

For more industry related news, check out Eric’s post on Facebook’s decision to sunset partner categories.                

Analyst, Search & Social Advertising
Max Engler is a Minnetonka, Minnesota native who trekked to Indiana University for college. When he’s not working in digital marketing, Max enjoys researching and reselling men’s clothing. He nerds out over the different label designs on the back of T-shirts.

What our clients say

"We engaged with Perfect Search because they seemed like they would be a good partner for our business and from a cost perspective they were on the lower end of other companies we spoke to…"
Chris Angell
Sr Director, Marketing Technology Operations US & EMEA

Tweets

Perfect Search Media
1h

We're so thrilled to share that Perfect Search was listed on 's of 2018! Check out our press re…

Perfect Search Media
1h

Psst. We're one of those companies! 😊

Perfect Search Media
18h

Get the inside scoop on our Junior Analysts' hometowns & summer activities of choice in the latest round of internv…

Perfect Search Media
21h

Had a wonderful time with ! Don't worry if you missed out on the webinar--you can still get all info her…

Perfect Search Media
1d

RT : Talking topic clusters during the & webinar today, just an hour away:

Perfect Search Media
1d

It's not too late to sign up for our webinar! Mark your calendars for tomorrow from 12-1 PM. Sign up to learn more…

Perfect Search Media
2d

RT : GDPR: What it Means for Google Analytics & Online Marketing by

Perfect Search Media
4d

Find out how your education organization can reach prospective students where they spend time--on social media. Che…

Perfect Search Media
5d

Hey, you. Yes, you! Have you registered for the webinar that Perfect Search & seoClarity are hosting on May 22nd ye…

Perfect Search Media
5d

Make sure your website isn't a slowpoke. Here's how to speed things up quickly.

Perfect Search Media
5d

Snapchat advertising used to cost $$$, but its new Ads Manager platform is way more accessible. Find out what the S…

Perfect Search Media
6d

Here's an interesting update. People are still using Facebook, but thinking more carefully about their privacy sett…

Perfect Search Media
1w

In the market for a new digital marketing agency? We've got some tips for the vetting process.

Perfect Search Media
1w

Facebook's been in the news a lot lately--and this has led to some platform changes. It's sunsetting partner catego…

Perfect Search Media
1w

Enterprise SEO & local SEO aren't mutually exclusive. Check out the blog to find out how you can pull of enter…

Perfect Search Media
1w

Keeping up with the Facebook news: There's a new Mark Zuckerberg in town (sort of). Read this.

Perfect Search Media
1w

AdWords now allows you to view ad version history. Find out how to keep track of ad performance & take advantage of…

Perfect Search Media
1w

Celebrate TGIF by digging into this guide to the new GSC index coverage feature! Then go to a happy hour. You deser…

Perfect Search Media
1w

So pumped for our upcoming webinar with . Learn how to create data-driven content from the experts (and…

Perfect Search Media
1w

RT : Monitoring Featured Snippets - Whiteboard Friday By

Perfect Search Media
1w

Step 1: Practice your handshake. Step 2: Pick out your outfit. Step 3: Read this and ace your next in-person interv…

Perfect Search Media
1w

This is huge. You may be able to get *3* headlines and *2* description lines in your search ads. This feature is in…

Perfect Search Media
2w

RT : This is now confirmed: Google Posts now accepting videos for local businesses via

Perfect Search Media
2w

So it is true. Cold April showers really do bring May flowers! Very into the Chicago sun right now. ☀️ 🌷

Perfect Search Media
2w

Go ahead. Reclaim your links. They're yours, after all! If you need some advice, check out these tips from…

Perfect Search Media
2w

RT : Chicago digital marketing agency has a number of job and internship positions open. More details in…

Perfect Search Media
2w

RT : Google updates recipe markup for Google Search & Google Assistant by

Perfect Search Media
2w

Thanks for the honor, Hermes Creative Awards! We're pretty proud of our display campaigns, too.

Perfect Search Media
2w

Facebook's starting their own dating app, simply called "Dating." It's a logical move, considering apps like Tinder…

Perfect Search Media
2w

RT : Content for Answers: The Inverted Pyramid - Whiteboard Friday By

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.