Your Guide to Advertising on Bing vs.Google
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.
Conversion Goals for New Association Marketing Leaders
Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
14 of the Most Common Marketing Mistakes to Avoid
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
Marketing for Associations: PPC Strategies and Best Practices
Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.
Uncovering UX (Part 3): Best Practices for Lead Generation
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
Your Social Strategy Can Win With Facebook Ads: Here’s How & Why
Utilizing Facebook Ads for your business allows for far-reaching impact, creative flexibility, and so much more. Your strategy can win and crush its goals with Facebook Advertising, and here’s how:
The Ins and Outs of LinkedIn Advertising
Are you advertising on LinkedIn? You should be.