The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

What Is The Difference Between Retargeting and Remarketing?

Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?

The 4 Key Rules of Landing Page Design

When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page. 

Schema for SEO: Best Practices, Tools, and More

Leveraging schema markup is an essential step in SEO and helps search engines better understand the content that’s on your website.

Your Guide to Advertising on Bing vs.Google

How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.

14 of the Most Common Marketing Mistakes to Avoid

At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement. 

Uncovering UX (Part 3): Best Practices for Lead Generation

Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale. 

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