The Importance of Google Product Taxonomy and Categorization

A lot of research, time, and work goes into creating a successful Google Shopping campaign. According to a study in Forbes, American retailers spend approximately 76% of their search ad budgets on Google Shopping ads. With so much at stake, it’s critical that you pay attention to campaign details …

5 Trends in Digital Marketing for Arts & Crafts Shops

Looking to grow your audience and attract new users to your arts and crafts business? No problem! I’ve compiled my top five digital advertising pieces of advice and ideas to try out.

Google Discovery Ads: Here’s Everything You Need to Know

During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months. 

How to Use Slideshow Facebook Video Ads to Elevate Your Advertising

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

Exploring the Amazon: A Guide to Amazon Advertising

Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …

What the General Data Protection Regulation Really Means for You

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …

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