A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect …
A lot of research, time, and work goes into creating a successful Google Shopping campaign. According to a study in Forbes, American retailers spend approximately 76% of their search ad budgets on Google Shopping ads. With so much at stake, it’s critical that you pay attention to campaign details …
Looking to grow your audience and attract new users to your arts and crafts business? No problem! I’ve compiled my top five digital advertising pieces of advice and ideas to try out.
Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …
Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …