The Top 3 B2B Digital Marketing Trends of 2022

New year, new business trends to look out for. 

If you’re a B2B digital marketing professional already making predictions about what 2022 has in store, take a beat—we’ve got next year’s top 3 trends waiting for you down below.

A Crash Course in Google Shopping

So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Just like how you prepare for grocery shopping by making a list, it’s also important to make a game plan for Google Shopping. Before you dive in, read these tips to help you …

3 Ways to Boost eCommerce Title Tag Effectiveness

There are a few things SEO analysts do every single day: eat breakfast, read up on SEO news, and evaluate title tags. Title tags are a little more complicated than picking what kind of cereal to eat for breakfast. From virtual insurance marketplaces to local plumbing services, …

Boost Your Business: Why Your Website Needs Testimonials

Five stars. Two thumbs up. A+. If you read glowing testimonials about a business that include these positive remarks, it’s fair to say that you’d be more interested in that business. In fact, a 2013 study found that 79% of consumers trust online reviews as much as personal recommendations.

3 Important Insights about the Most Expensive CPC Keywords

Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific. WebpageFX and SEMrush worked together to determine the most expensive keywords in Google Adwords. This infographic is incredibly educational for anyone …

5 Paid Search Tips to Help You Get Ready for Back-to-School Season

A new season is fast approaching. No, it’s not Halloween—please stop stocking stores with decorations and costumes so early. It’s too soon, guys. Too. Soon. With summer winding down, paid search and social analysts need to be vigilant in preparing for this important consumer season—back-to-school …

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