E-Commerce | Digital Marketing Blog | Perfect Search
Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.

Let’s be honest. Identifying your target client or customer isn’t easy. It sounds like it should be, but it’s not that simple.
Thanks to conversion tracking, it’s possible to pinpoint exactly what a customer does after he or she clicks on one of your website’s ads. Definitely can’t do that with billboards, huh?

You finally created a beautiful new website for your business with all the bells and whistles. Plus, your new site looks stunning on desktop and mobile formats alike. But there’s one problem.

Have you ever gone online shopping, only to find out that you can’t find the checkout button?  Maybe you’ve looked through photos of products and found them unappealing? If done poorly, these seemingly simple elements of a website make any e-commerce site lose conversions.

Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new horizons. How about growing to a new city?
So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Before you dive in, read these tips to help you get acclimated.

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