Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
Let’s just pretend that the 2009 hit “Boom Boom Pow” by The Black Eyed Peas was really about desktop browsing. Truer words were never spoken by Fergie when it comes to your website. Desktop browsing is so 2000 and late.
Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard.
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.
Smartphones have brought us into a micro-moment driven world. Find out how your business needs to adapt accordingly in order to succeed.
At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. Here are some reasons to consider using Promoted Pins for your business.