Shooting for Success: BEEFing Up Your Marketing Reporting Calls

To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes. 

As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.

Google vs. DuckDuckGo

As you all are likely aware, there has been a recent concern over privacy since it was revealed that the NSA was compiling private information about people using information taken from companies like Google.  Whether or not these concerns will have any lasting effect is difficult to say, but there has recently been a sharp

What is Shodan Search Engine?

Shodan, created by John Matherly about 3 years ago, is a computer search engine that crawls the internet’s back channels for servers, printers, webcams, security cameras and everything else that connects through the internet.

How to Create a Google AdWords Account

Before creating an adwords account you must have three things: an appealing, well-structured website, a manageable and sustainable budget and clear, realistic goals. Can your website turn a visitor into a consumer? How much can you afford to spend per day, per week, per year?How much you are willing to spend per conversion or sale?

6 Marketing Benefits of Facebook’s Graph Search

The January 15th announcement of Facebook’s new Graph Search bears exciting opportunity for enhanced marketing opportunities for businesses. Facebook has always been a closed site, meaning users can only interact with those within their friend circle. Facebook’s search limited people from meeting other users, discovering new places, and learning about other brands. Graph Search brings

3 Best Local SEO Tips to Reach New Customers

Local SEO marketing is vitally important to the success of any local business, big or small. Whether you are selling services or products, the best way to attract new customers in 2013 is through Google. As a search marketing professional, I have seen local businesses reach new consumers, expand services and increase revenue from a

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