Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
If you’re thinking about redesigning your website, there are various terms that you should be familiar with before working with an agency. Here’s a list defining various web design and development terms and why they’re important for you to know.
A strong medical marketing strategy should differentiate from strategies of other industries. The differences don’t need to be drastic, in fact, the foundation should be fairly similar, however, medical marketing comes along with its own set of industry challenges, standards and competition which makes it require a holistic, custom strategy that encompasses the important elements
People attend networking events for a lot of different reasons: to find new clients, to recruit new talent, to learn something, or even just for the drink tickets- but whatever your purpose is, if you attend events on a regular basis it’s easy to get caught in a rut by going to the same types of events every week. Here are 5 unexpected benefits I’ve experienced while attending these events:
This study began with keyword research of 3 common search terms, “Chicago Lawyer,” “Chicago Law firm,” and “Chicago Attorney.” Why these three terms? Because they are the most broad, relevant keywords with the highest search volume for this industry and location.
By now, everyone knows it’s important to create original, quality content. But what triggers a person to share content with their friends, family or social network? Here are the top content characteristics that trigger virality.