Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
A common struggle most PPC advertisers face is tracking phone calls and showing the FULL value of their PPC campaigns. Now, website call conversion tracking is going to be a game changer for businesses whose primary conversion is phone call leads. All you need to do is add a piece of code provided by Google around the phone number on your webpage.
Yahoo announced on September 26 that they will be shutting down Yahoo Directory on December 31 as well as Yahoo Education and Qwiki. So what do these changes mean for the future of Yahoo?
A key performance indicator is a metric that you should pay close attention to because it greatly impacts other things like revenue and potentially profit. It’s important to know and understand the three metrics that have the greatest impact for e-commerce businesses.
WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. To expand and improve the functionality of a WordPress site, you can choose from thousands of plugins. Below is a collection of the top five most essential plugins that every developer should have.
Stock image sites can be a great resource if you learn how to navigate them. The art of choosing stock images is making it seem like they’re not stock images. Below are some tips to find the strongest stock images.
Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a site, it’s helpful to utilize tools to help find
