I’m going to start this blog post in defiance of everything my English teachers ever taught me. It’s cliché time.
- Childhood Dream Job: Spy
- Favorite Drink: Icees
- Geeks Out Over: Game of Thrones
- Dream Vehicle: Hovercraft
While Google has gotten better and better at preventing miscellaneous or manipulative sites from rising to the top of the SERP, there’s still a good amount of work involved in taking your site to the top. These days, there are no shortcuts in SEO. Keyword-stuffing or spammy links won’t help you …
That special time of year is upon us once again: Q4. While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.
Let’s run through a common scenario we see in the digital marketing world. You’ve hired an SEO company to improve your site’s organic search presence and they deliver you a monthly report from Google Search Console that shows your average position increasing for your core keywords. Sweet!
It’s been months of work. Countless meetings discussing colors, layouts, navigation bars, and URL structures. You’ve realized that you really do have strong feelings on hamburger menus, and you’ve strained your eyes from poring over a sea of mockups.
Okay, you’ve probably heard so many inspirational quotes about how nothing is impossible. But let me tell you something–it really is impossible to know how your site is performing with limited data. While Google Analytics tracks a number of basic (and important!) metrics by default, …
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