Chad Peterson

Chad Peterson thrives as a versatile digital marketing assistant with a rich background in premier agencies. He excels in devising practical online strategies that play a key role in enhancing business results. As a thoughtful writer on evolving marketing trends, Chad offers valuable insights into the ever-changing digital world. Count on him for well-rounded expertise in digital marketing.

6 Key Issues in Higher Ed PPC Ads

While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles. 

How Author Bios Strengthen E-E-A-T for SEO

Even with impeccable content and strategic SEO, many neglect a powerful tactic: author biographies. Often underappreciated, author bios are not mere formalities but pivotal assets.

2025 SEO Success: Ultimate Technical Checklist

The first step in a comprehensive SEO strategy is improving your technical SEO.

Overcome Healthcare Ad Restrictions on Google and Meta

One of the worst feelings is working diligently on a digital marketing campaign only to experience blocked ads, downtime, and ad account suspensions. Not knowing how to revise healthcare campaigns after rejection is incredibly stressful for marketers. Blacklisted terms, imagery, and even health …

The Complete Ecommerce Holiday SEO Guide: How To Boost Organic Traffic In Q4

As the 2024 holiday season approaches, eCommerce businesses are ramping up their SEO strategies to capture valuable organic traffic during one of the most competitive times of the year. With increasing competition and higher ad costs, an optimized SEO strategy is essential to driving traffic …

Q4 eCommerce Paid Advertising Strategies and Mistakes To Avoid

As the 2024 holiday season approaches, eCommerce brands are gearing up to maximize their paid advertising efforts. However, to succeed in a highly competitive marketplace, it’s crucial to navigate the landscape strategically. Below are key strategies that Perfect Search Media leverages to help …

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