Chad Peterson

Chad Peterson thrives as a versatile digital marketing assistant with a rich background in premier agencies. He excels in devising practical online strategies that play a key role in enhancing business results. As a thoughtful writer on evolving marketing trends, Chad offers valuable insights into the ever-changing digital world. Count on him for well-rounded expertise in digital marketing.

5 Enrollment Boosting Tips for Higher Education Ad Campaigns

Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them. 

9 Intelligent SEO Tips for Higher Education Marketing

Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment. 

3 Pillars of Digital Marketing for Higher Education Programs

Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.

10 Tips for Creating Effective Healthcare Ads

Starting digital advertising for your wellness business is an exciting step, but it requires careful planning to create the best healthcare ads. Breaking through the surplus of advertisements and leaving a lasting impression is a significant challenge. 

How to Improve Performance Max Campaigns

Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception. 

11 Types of Content Marketing to Ignite Your Success in 2024

Content marketing has evolved considerably over the years, and it’s imperative for businesses to stay updated on the latest trends. To keep your audience engaged and drive growth, let’s explore the types of content marketing that can amplify your success this year.

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