Erik Helm

Manager of SEO & Content

  • First CD Ever Owned: Shrek Soundtrack
  • Country he’d like to live outside of the USA: New Zealand
  • Favorite food: Cincinnati Chilli
  • Fictional character you’d like to be friends with: Timmy Turner

An SEO FAQ: The 5 Most Common SEO Questions We Get from Clients

Here at Perfect Search, we’ve found through years of experience, testing, and reporting, that a solid SEO & Content strategy can be great for websites. From growing brand awareness via the SERPs to creating a new stream of organic users to the sites, there isn’t a site out there that can’t benefit …

A History of Google’s Core Algorithm Updates

These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!” 

Uncovering UX (Part 2): Optimizing User Experience for Travel Sites

Surprisingly enough, going on vacation can actually be one of the most stressful times of the year. Finding tickets, hotel reservations, creating day-to-day plans to make sure not a moment is wasted…it can certainly make you feel like you need a vacation, and that’s not even mentioning …

3 Steps to a Successful Site Health Audit

Getting a new client or starting on a new account is an exciting opportunity. It’s easy to get lost in the excitement to try and make a difference immediately. But jumping in head first usually results in troubles––you know the old saying about counting your carts before your horse eggs …

4 Ways to Continue Education During Quarantine

As somebody who is supposed to be enthralled with the start of a new baseball season, the ending of March Madness, and the Champions League (man I miss sports), I can’t help but notice one of the biggest effects social distancing has had on me: boredom. 

What Harley Quinn Has Taught Us About SEO

Despite jumping off to a fairly respectable start with Zack Snyder’s Man of Steel, the DC Extended Universe has had trouble getting off the ground after a series of underwhelming attempts to expand the world. Despite critical success with their most recent release, Birds of Prey: And the …

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