Laura Cain

Senior Director, Business Operations

  • Favorite Work Task: Editing blog posts
  • Would Replace Her Arms With: Tentacles
  • Celebrity Crush: Jesse McCartney circa 2005
  • Secret Talent: Can make a three-leaf clover with her tongue

A Simple 6-Step Process to Creating (Or Improving!) Your Sales Strategy

Let’s say you’re a brand new startup that just acquired funding and you’re looking to grow a sales team from the ground up. Or perhaps you’re a company that’s been around for a couple of years but you’ve stagnated, and you’d like to fine-tune the existing sales process and achieve rapid growth. …

Your Complete Guide to Vetting a Digital Marketing Agency

Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half–asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution, so what may be …

7 B2B Email Marketing Elements Every Marketer Should Test

Email marketing isn’t quite an art, but it’s pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient–like any of the great artists! Vincent Van Gogh was known for his patience, right? Even though a B2B email might not contain flashy …

What Your Startup Needs Before Investing in Digital Marketing

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …

How to leverage online restaurant reviews

The impact of online reviews for restaurants on social sites such as Yelp and Urbanspoon is undeniable, and it’s simply bad business these days to ignore reviews.  Not only is it a poor business move, but there are actually advantages to responding and listening to reviews!  Doing so can allow …

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