Laura Cain

Senior Director, Business Operations

  • Favorite Work Task: Editing blog posts
  • Would Replace Her Arms With: Tentacles
  • Celebrity Crush: Jesse McCartney circa 2005
  • Secret Talent: Can make a three-leaf clover with her tongue

How to Make Working from Home (WFH) Work!

Whether all of your employees are in one city or you’re spread across the world, now more than ever is the time to figure out how to ensure your company is set up for employees to work from home.

How to Allocate Your Marketing Budget Across Different Channels

Figuring out how to allocate a marketing budget can be a daunting task. There are so many channels—both online and off—to choose from. Taking the time to create a budget plan is a crucial first step; it will help avoid misallocating funds or stretching your budget too thin over too many channels.

How to Set—And Actually Achieve!—Your Business Goals in 2019

Way back in 2015, I wrote about what startups need to do before investing in digital marketing. One of the key things that startups should (and often don’t) do is clearly define goals for their business to tie their digital marketing efforts back to.

Your Super Handy, Mostly Comprehensive Guide to the RFP Process

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

The 6 Best Productivity Tools to Improve Your Team’s Efficiency

Here at Perfect Search, we’re constantly researching and testing new tools to incorporate into our client and internal processes.

4 Ways to Think Outside the Box & Find Brand-New Customers

Let’s be honest. Identifying your target client or customer isn’t easy. Like baking a pie, it sounds like it should be super simple, but unfortunately it’s not.  

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