Senior Director, Business Operations
- Favorite Work Task: Editing blog posts
- Would Replace Her Arms With: Tentacles
- Celebrity Crush: Jesse McCartney circa 2005
- Secret Talent: Can make a three-leaf clover with her tongue
Figuring out how to allocate a marketing budget can be a daunting task. There are so many channels—both online and off—to choose from. Taking the time to create a budget plan is a crucial first step; it will help avoid misallocating funds or stretching your budget too thin over too many channels.
Way back in 2015, I wrote about what startups need to do before investing in digital marketing. One of the key things that startups should (and often don’t) do is clearly define goals for their business to tie their digital marketing efforts back to.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Here at Perfect Search, we’re constantly researching and testing new tools to incorporate into our client and internal processes.
Let’s be honest. Identifying your target client or customer isn’t easy. Like baking a pie, it sounds like it should be super simple, but unfortunately it’s not.
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