Blog | Perfect Search Media

Laura Cain

Laura Cain's picture
January 11, 2018

Reusing or just slightly tweaking the same goals every quarter or year isn’t enough. Luckily for you, we have some helpful tips to keep in mind when creating new business goals for 2018.

Laura Cain's picture
January 8, 2018

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

Laura Cain's picture
July 13, 2017

Allocating a marketing budget is an intimidating but necessary task (sort of like cleaning out the garage). But creating a budget plan will save you future financial headaches.

Laura Cain's picture
January 10, 2017
Ready to get more productive? We got you. Find out our 6 favorite tools for improving your workflow.
Laura Cain's picture
July 19, 2016
Let’s be honest. Identifying your target client or customer isn’t easy. It sounds like it should be, but it’s not that simple.
Laura Cain's picture
April 20, 2016
No matter what situation you’re in, it’s highly likely that your sales process could be improved, but it’s difficult to know where to start or what to focus on. Thankfully, I’m here to help! Included are some of the most important aspects of the sales process that you should implement or improve.

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Are there any A/B testing skeptics in the house? Read this.

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Raise your hand if you use Amazon to complete your holiday shopping. Okay, put down your hand. You probably look we…

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Those hefty Princeton Review college guidebooks are a relic of the past. Prospective students use Google to vet sch…

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It's time to go all Queer Eye on your content strategy--and give your writers a style guide. Tips on how to full of…

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Your very own Shopping campaigns may be working against you. Find out why this happens and how to stop it.

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Your organization's core values are like if your business had a really nice, comprehensive dating profile. Give tha…

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Let's get real. The value of SEO & content can take some time to see--but it's a worthwhile investment. Get into th…

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Did you know a URL has five (yes, count 'em, five!) components? Brush up on your URL knowledge now.

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When's the last time you gave your website's landing pages some TLC? They do so much work for your site--so give th…

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Ready to swipe left on old dating apps like Tinder? Good news. Facebook's working on a dating app of their own.

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From A/B testing to XML sitemap, has a comprehensive marketing glossary perfect for newbies and experts al…

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"Hey Siri, how do I optimize for voice search?" Wondering this question? We've got you. Check out our infographic!

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Eager to keep up with the local SEO world? Break out of your news comfort zone and check out some new industry blog…

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Last August, something fascinating happened. Facebook wasn't accessible to some users for an hour--and traffic to n…

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Ordering laundry detergent from Amazon and getting it ASAP is simple. Navigating the Amazon Advertising platform is…

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Google makes it easy to plan ahead. That's why searches for things like menus and wait times have gone way up over…

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Pinterest is making it easier for users to attain all of their inspiration board dreams. Learn more about Shop the…

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Google can keep things very close to the chest--so when they speak, you should listen. Read this Q&A with senior Go…

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Check out our latest post on Google's mobile-first indexing on the Digital Agency Network blog!

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Unlike other social platforms, YouTube doesn't always make it super clear when influencers are promoting a paid spo…

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The technical SEO debt is so real. Implementation can be a huge roadblock for your SEO. Get some tips on how to get…

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According to Google, "best" searches have grown *a ton* over the past few years. But what does "best" really mean?…

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Today's the last day to show your support for Perfect Search! We're in the running for the Timmy Awards' Best Tech…

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Check out CEO Ajay Pattani's featured article on Inc. about the first 8 years of Perfect Search! Unfortunately, no…

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No matter what you think of the new Facebook video ad breaks, they're spreading.

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Google doesn't just make it super easy to find the closest coffee shop to you. It can also make the college search…

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ICYMI: If you log into YouTube or Gmail, you're automatically logged into Chrome. This has raised some privacy issu…

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Ah, employee reviews. Does that calendar invite instill stress or fear in your heart? Take a breath. Read this. Lea…

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Big news, big money. Over the last year, digital marketing spending increased by 44%. Read this report on…

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Find out what you can optimize and improve on your site ASAP that will help your EAT rating. Yes, EAT. (It stands f…

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