How to Evaluate Your Marketing Agency and In-House Team for Better Results

A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.

Maybe …

Our Favorite Tips from Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.

5 Common SEO Mistakes to Avoid

Many of our prospective clients approach us with the same problem: their websites can’t manage to rank highly on search engines despite their best efforts.   

Perfect Search Wins TWO Vega Awards!

We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign.

23 Google Ranking Factors You Should Know About

It’s speculated that over 200 different ranking factors determine a site’s performance on Google’s search engine results page (SERP). Some of these factors, such as domain authority, user experience, and click-through rate, are incredibly important to your page’s performance on the Google SERP.

The 4 Key Rules of Landing Page Design

When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page. 

A History of Google’s Core Algorithm Updates

These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!” 

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