Even with impeccable content and strategic SEO, many neglect a powerful tactic: author biographies. Often underappreciated, author bios are not mere formalities but pivotal assets.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on …
Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
Content marketing has evolved considerably over the years, and it’s imperative for businesses to stay updated on the latest trends. To keep your audience engaged and drive growth, let’s explore the types of content marketing that can amplify your success this year.
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Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.
