The 4 Key Rules of Landing Page Design
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
Adapting to AI: 17 Tips to Future-Proof Your Writing Career
17 Ways Writers Can Compete With ChatGPT and Generative AI
With the rising popularity of artificial intelligence, creators are starting to feel like Sarah Connor versus the Terminator.
A History of Google’s Core Algorithm Updates
These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!”
The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO
There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.
Uncovering UX (Part 3): Best Practices for Lead Generation
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
5 Tips for Creating a Brand Image That Builds Customer Loyalty
With so many companies selling the same products or providing the same services, brand image is what ultimately differentiates the brands we all know and love from the rest.
Why Your Business Needs an SEO Competitor Analysis
Every business owner understands the importance of knowing your competitors and what they are doing well or not well within your industry. But, how does that translate online? And what does that mean for their organic presence online?