Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
It’s …
A great question most writers ponder besides “where’s my pen?” is how do I find my voice? This question usually alludes to a writer’s desire to generate writing that is distinct and recognizable in style. Such a task can feel daunting as a writer’s voice is the platform that makes their ideas …
Search engine optimization (SEO) is an essential part of any digital marketing strategy and today we’re bringing you an online resource to detail the basics of on-page SEO.
If you’re a business owner with a podcast, you’re most likely looking to increase the number of listens and downloads your episodes get. Making sure your podcast is receiving organic traffic is a great way to increase overall visibility of your show. Here is our guide to optimizing your podcast …
As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …
If the Internet were like a dine-in restaurant, memes would be the appetizers.
Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.
