Content & Copywriting | Digital Marketing Blog | Perfect Search

We're so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign. 

When's the last time you checked up on your site's old content? It's not ancient history. Here's why updating old content helps your site.

What's the best way to win localized search results? Stay away from duplicate, irrelevant local doorway pages. Look to one-of-a-kind "unicorn" content.

The core principles of marketing in Mad Men aren’t very much different from those of modern digital marketing. In fact, a lot of Don Draper’s advertising mantras are still relevant and applicable to content marketing today.

Penguin. Panda. Hummingbird. No, we're not talking about the latest exhibitions at the zoo. We're talking about Google's search result ranking algorithms that crawl your web pages in order to rank them.
Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on.

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