Models of Service in Digital Marketing

It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you.  But maybe the agency works harder at recruiting, training, and retaining than you.  Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …

5 Content Marketing Tips

The information consumers find online today directly affects their purchasing decisions.  Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience.  With Google constantly improving its search algorithms, content marketing has never had as great of …

A Beginner’s Guide to A/B Testing

A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical analyses on the way they …

Prepping Your PPC Strategy for the Holidays Yet? You Should Be!

There might not be snow on the ground yet, but now is the perfect time to start preparing for the holiday rush. This is especially true if you’re an e-commerce business.

Reciprocal Links: Are They Worth It?

Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white.  Reciprocal links represent the gray area. Many digital marketers exchange links, but this may not always be the best link …

New Chrome Extension Makes In-Page Analytics Even Easier

Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website. In the past, I’ve opened the website I’m working on in one window while I try to decode a user’s navigation patterns in …

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