Reciprocal Links: Are They Worth It?

Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white.  Reciprocal links represent the gray area. Many digital marketers exchange links, but this may not always be the best link …

New Chrome Extension Makes In-Page Analytics Even Easier

Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website. In the past, I’ve opened the website I’m working on in one window while I try to decode a user’s navigation patterns in …

5 Social Media Stats that Prove the Benefits of Social Media Marketing

As a social media marketer, it can be frustrating to hear others say that social media offers no business value. Some people may not believe that engagement or social interactions can lead to an increase in sales. Others may see social media marketing as a channel that only works for companies who …

Dental Marketing Ideas & Case Studies

“Dentist” is searched 135,000 times in the average month. There are roughly 41,600,000 websites competing for the coveted search term at all times.

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