Are Bounce Rates Always Bad?
I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing. Let’s dig in to what a bounce rate is a bit.
Target Audience: Emily McMahon, AVP of Digital Marketing at Eduvantis
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
Models of Service in Digital Marketing
It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you. But maybe the agency works harder at recruiting, training, and retaining than you. Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …
5 Content Marketing Tips
The information consumers find online today directly affects their purchasing decisions. Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience. With Google constantly improving its search algorithms, content marketing has never had as great of …
A Beginner’s Guide to A/B Testing
A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical analyses on the way they …
Prepping Your PPC Strategy for the Holidays Yet? You Should Be!
There might not be snow on the ground yet, but now is the perfect time to start preparing for the holiday rush. This is especially true if you’re an e-commerce business.