2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

KPIs in E-Commerce

E-Commerce can be challenging…and this is an understatement.  I’m lucky enough to have ended up in search engine marketing, a move that happened at the beginning of my career by chance, and I firmly believe that the skills one learns as a search engine marketer help build the strongest foundation …

How to Think Like a Search Engine Marketer – All of the Time

Let’s say you spend three years slaving away at law school.  It’s okay if after all of that you don’t practice law; you’ll still learn how to think like a lawyer.  While this may be helpful, I think it’s better to think like a search engine marketer.  Having graduated law school only to have my …

Are Bounce Rates Always Bad?

I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing.  Let’s dig in to what a bounce rate is a bit.

Models of Service in Digital Marketing

It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you.  But maybe the agency works harder at recruiting, training, and retaining than you.  Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …

5 Content Marketing Tips

The information consumers find online today directly affects their purchasing decisions.  Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience.  With Google constantly improving its search algorithms, content marketing has never had as great of …

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