14 of the Most Common Marketing Mistakes to Avoid
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
How to Evaluate Your Marketing Tech Stack (And Actually Prove Its Value!)
Whether you’ve just recently changed positions and become a new marketing leader, need to scale your team and its abilities, or are looking for areas you can squeeze some extra budget from, understanding the effectiveness of your marketing tech stack is no easy feat.
With over 9,932 …
The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO
There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.
Uncovering UX (Part 3): Best Practices for Lead Generation
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
The Ins and Outs of LinkedIn Advertising
Are you advertising on LinkedIn? You should be.
How to Use Paid Search to Capture Customers
Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …
The Importance of Google Product Taxonomy and Categorization
A lot of research, time, and work goes into creating a successful Google Shopping campaign. According to a study in Forbes, American retailers spend approximately 76% of their search ad budgets on Google Shopping ads. With so much at stake, it’s critical that you pay attention to campaign details …