At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
Whether you’ve just recently changed positions and become a new marketing leader, need to scale your team and its abilities, or are looking for areas you can squeeze some extra budget from, understanding the effectiveness of your marketing tech stack is no easy feat.
With over 9,932 …
There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …
A lot of research, time, and work goes into creating a successful Google Shopping campaign. According to a study in Forbes, American retailers spend approximately 76% of their search ad budgets on Google Shopping ads. With so much at stake, it’s critical that you pay attention to campaign details …
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