How to Evaluate Your Marketing Tech Stack (And Actually Prove Its Value!)
Whether you’ve just recently changed positions and become a new marketing leader, need to scale your team and its abilities, or are looking for areas you can squeeze some extra budget from, understanding the effectiveness of your marketing tech stack is no easy feat.
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What You Need to Know About SEO for Images: From Alt Tags to A/B Testing
There are a lot of components of SEO to keep track of – title tags, H1, H2, the meta description, the content itself, and so on. With so much going on it’s easy to overlook another important element of SEO – images.