The Importance of Google Product Taxonomy and Categorization
Ensuring your products follow Google’s taxonomy can be daunting—especially if you have thousands of SKUs. Learn more about how to make this task easier, here!
Components of a Successful Marketing Agency Reporting Call
Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
5 Trends in Digital Marketing for Arts & Crafts Shops
Attract new arts & crafts patrons by updating how you reach out to them. Take a look at this advice based on five trends we’ve noticed in digital marketing.
Everything You Need to Know About Google’s BERT Update
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.
Your Page SEO Guide (Part 2): What is Off-Page SEO?
When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page. While Part 1 of our SEO guide explored on-page SEO, it’s Part 2’s turn for some
How to Capitalize Off of Instagram’s Growing Ad Share
Instagram’s growing ad share reminds us of the ever-changing landscape of social advertising. Check out these tips to take full advantage of Instagram Story ads.
3 Ways to Develop Your Voice for Content Writing!
Finding your writing voice is key. Check out these tips for developing your unique voice and stretching the possibilities of who else that voice could be.