The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

The 3 Factors Decision-Makers Are Looking For in an Agency Partner

In my 15+ years working in digital media sales, I’ve talked to a lot of decision-makers. Through these conversations, I’ve learned a lot about what these CEOs and CMOs are looking for in their digital agency.

Why Retailers Should “Get In On The Action” With Google Shopping Actions

Brian Roizen, co-founder of Feedonomics, discusses why Google Shopping Actions are important to test. The shopping journey allows retailers to showcase products on Google Shopping Actions.

Google’s E-A-T Guidelines: How to Incorporate Healthy E-A-T-ing Into Your SEO Strategy

Google’s E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Search engines have begun to rely on E-A-T ratings more and more when deciding a website’s authority and rank.

Why Video Marketing is a Big Deal (And How to Pull It Off!)

Explore why video is such a big deal and how businesses can take full advantage of videos as a marketing tool.

Perfect Search Named an UpCity 2019 Chicago City Excellence Award Winner

Big news! Perfect Search was honored by UpCity as one of the top 20 marketing service providers in Chicago.

Bumper Machine, Gallery Ads & More: Updates from Google’s Marketing Live Keynote

Missed the 2019 Google Marketing Live keynote? Never fear. We took notes for you.

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