Did You Know Google Text Search Ads Are Now in YouTube Search Results?

YouTube is now incorporated into the Search Partners ad network for Google Search ads. Get the low-down now.

Perfect Search Media Internviews: Winter 2019

We’ve got our latest round of internviews. Get to know our winter intern, Stella, now!

Four Tips to Improve Your Facebook Ads in 2019

Social media ad spend accounts for 25% of all digital advertising, so it’s important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.

What We’ve Learned from Creating an Advisory Board

Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.

How to Allocate Your Marketing Budget Across Different Channels

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it. 

How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]

User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.

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