Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Experienced designers know how to incorporate the values and heart of a company into every aspect of design that is put out. Read on to learn about various aspects to think about when considering whether it makes sense to invest in design.
Get to know Perfect Search’s newest team members, Junior Designer Alexandra Davis and Business Development Associate Katerina Kamberis.
Understanding Instagram Analytics doesn’t have to be as hard as it seems. Read on for more information on how you can use this tool to help your business.
How can you create social media videos in an affordable way? Read on to learn about 5 different tools you can use to create videos for advertising campaigns.
Do you have a small business or a company with multiple brick-and-mortar locations? If so, it’s imperative that you’re actively optimizing your website using local SEO strategies.
Using memes can be an effective way to communicate your brand and connect with your target audience. If you choose or change certain memes in poor taste, however, the results can be far from appetizing.
