2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

What You Should Know About B2B Targeting Options on Search Platforms

B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.

Everything You Need to Know About Responsive Search Ads (RSAs)

Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.

Perfect Search Media Internviews: Spring 2019

Get to know Perfect Search’s newest team member, Junior Analyst Maria Valencia. She’s a Northwestern student from Colombia with a penchant for Club Penguin and ABBA’s hit song Dancing Queen.

Your Simple Guide to Amazon SEO Best Practices

When it comes to SEO, businesses tend to focus on the two big search engine hitters: Google and Bing. But what about Amazon?

Test Your Internet Knowledge With Our Quiz!

We’re quizzing you on your internet knowledge. Hopefully all your screen time has taught you something.

An Entrepreneur’s Life Lessons: Today Was a Good Day

Entrepreneurship can be unpredictable and mistakes are inevitable. Here are our CEO’s lessons on how making mistakes leads to growth.

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