Picture this: you’ve just landed a new marketing job in a leadership role. You’ve spent your first week feng shuing your desk, dressing much more nicely than you will in the weeks to follow, exchanging customary icebreakers with your new team members, and bookmarking the many online tools your place of work swears by. Suddenly,
It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.