Are You Competing With Yourself on Google? Here’s How to Fix That

It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.

Forming Positive Habits in Your Personal & Professional Life

Bad habits are hard to break—and good habits can be even harder to form.

The 10 Best SEM Tools You Need to Save Time & Money

Here are some of our team’s favorite paid search tools. Find out how you can get ahead of the data analysis game.

Perfect Search Shines as a Leading Advertising & Marketing Firm in Chicago

We’re thrilled to announce our most recent award as a Clutch Chicago Leader in Advertising & Marketing.

4 Things to Look at When You’re New to a Google Ads Account

Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account.

A Brief History of How Instagram’s Business Features Have Evolved

Ah, Instagram. The social media platform that’s integrating its way into every part of our lives. It’s time for a walk down memory lane.

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