An Abridged History of SEO
Now an integral part of advertising and marketing strategy, it’s hard to remember a time without SEO. Stroll through nearly two decades of history, here!
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Why You Need Both Marketing and PR
Marketing and public relations can be seen as rivals when really, they work better jointly than not. Here are three reasons to consider integrating the two.
A Deep Dive of Impactful Branding and Design
Your ease recognizing brands (big and small alike) is not by accident. An analysis of major brands will bring us closer to the designed reasons for this.
Ensure your Professional Growth: Tips for Employee Development
Maintaining growth over the years in your career is no small feat, not to mention that learning can take place in a multitude of ways. Read on for some top tips to help you focus on how to hone your skills and grow professionally.
Google Discovery Ads: Here’s Everything You Need to Know
During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months. Read on to discover everything you need to know about this brand-new Google product.
Perfect Search Media Internviews: Summer 2019 Part II
Check out our Internviews Part II to get to know Junior Analyst Jasmine Ramos and Junior Copywriter Sarah Kincius!