The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

How to Allocate Your Marketing Budget Across Different Channels

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it. 

How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]

User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.

Perfect Search Shortlisted for Small Interactive Marketing Agency of the Year

Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards

14 Digital Marketing Valentines to Fall in Love With

It’s surprisingly easy to come up with digital marketing valentines. So we went for it. Enjoy!

Reddit Launches Cost-Per-Click Bidding

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. 

A 7-Step Technical SEO Checklist for 2019

Building a strong technical foundation is the backbone of any successful SEO strategy. Need some guidance? Here’s a handy 7-step technical SEO checklist for 2019.

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