Economic Trends in PPC Competition and Costs per Click

Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.

An Entrepreneur’s Life Lessons: Today Was a Good Day

Entrepreneurship can be unpredictable and mistakes are inevitable. Here are our CEO’s lessons on how making mistakes leads to growth.

Our 4 Favorite Browser Plugins for SEOs

Browser plug-ins are essential to the success of digital marketers everywhere.

Are You Competing With Yourself on Google? Here’s How to Fix That

It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.

Forming Positive Habits in Your Personal & Professional Life

Bad habits are hard to break—and good habits can be even harder to form.

Perfect Search Shines as a Leading Advertising & Marketing Firm in Chicago

We’re thrilled to announce our most recent award as a Clutch Chicago Leader in Advertising & Marketing.

4 Things to Look at When You’re New to a Google Ads Account

Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account.

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