Why Video Marketing is a Big Deal (And How to Pull It Off!)
Explore why video is such a big deal and how businesses can take full advantage of videos as a marketing tool.
How to Improve Performance Max Ad Campaign Performance
Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.
Perfect Search Named an UpCity 2019 Chicago City Excellence Award Winner
Big news! Perfect Search was honored by UpCity as one of the top 20 marketing service providers in Chicago.
Bumper Machine, Gallery Ads & More: Updates from Google’s Marketing Live Keynote
Missed the 2019 Google Marketing Live keynote? Never fear. We took notes for you.
What You Should Know About B2B Targeting Options on Search Platforms
B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.
Everything You Need to Know About Responsive Search Ads (RSAs)
Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Perfect Search Media Internviews: Spring 2019
Get to know Perfect Search’s newest team member, Junior Analyst Maria Valencia. She’s a Northwestern student from Colombia with a penchant for Club Penguin and ABBA’s hit song Dancing Queen.