5 Local SEO Best Practices Your Business Needs to Follow
Do you have a small business or a company with multiple brick-and-mortar locations? If so, it’s imperative that you’re actively optimizing your website using local SEO strategies.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Higher education marketing presents unique challenges. Learn essential tips on optimizing your campaign and increasing enrollments for your school.
Avoid These 3 Common Meme Marketing Mistakes
Using memes can be an effective way to communicate your brand and connect with your target audience. If you choose or change certain memes in poor taste, however, the results can be far from appetizing.
Your Guide to Voice Search for 2019
Voice search has become increasingly important in regards to digital marketing strategies. Read on to learn specific ways you can integrate voice search into your digital marketing strategy.
Team Member Spotlight: Paige Dickey
We’re wishing a warm welcome to the newest member of the Perfect Search team, Paige Dickey!
Why Retailers Should “Get In On The Action” With Google Shopping Actions
Brian Roizen, co-founder of Feedonomics, discusses why Google Shopping Actions are important to test. The shopping journey allows retailers to showcase products on Google Shopping Actions.
Google’s E-A-T Guidelines: How to Incorporate Healthy E-A-T-ing Into Your SEO Strategy
Google’s E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Search engines have begun to rely on E-A-T ratings more and more when deciding a website’s authority and rank.