2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

A Brief History of How Instagram’s Business Features Have Evolved

Ah, Instagram. The social media platform that’s integrating its way into every part of our lives. It’s time for a walk down memory lane.

My 5 Pillars of Meaningful Happiness

After writing my 4 pillars of happiness a few years ago, I’ve decided to revisit these pillars and update them with what I’ve learned over time. 

Google Search Ads Are Now in YouTube Search Results

YouTube is now incorporated into the Search Partners ad network for Google Search ads. See your search ads in the YouTube search results!

Perfect Search Media Internviews: Winter 2019

We’ve got our latest round of internviews. Get to know our winter intern, Stella, now!

Four Tips to Improve Your Facebook Ads in 2019

Social media ad spend accounts for 25% of all digital advertising, so it’s important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.

What We’ve Learned from Creating an Advisory Board

Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.

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