Shooting for Success: BEEFing Up Your Marketing Reporting Calls

To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes. 

As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.

Google’s E-A-T Guidelines: How to Incorporate Healthy E-A-T-ing Into Your SEO Strategy

Google’s E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Search engines have begun to rely on E-A-T ratings more and more when deciding a website’s authority and rank.

Why Video Marketing is a Big Deal (And How to Pull It Off!)

Explore why video is such a big deal and how businesses can take full advantage of videos as a marketing tool.

Perfect Search Named an UpCity 2019 Chicago City Excellence Award Winner

Big news! Perfect Search was honored by UpCity as one of the top 20 marketing service providers in Chicago.

Bumper Machine, Gallery Ads & More: Updates from Google’s Marketing Live Keynote

Missed the 2019 Google Marketing Live keynote? Never fear. We took notes for you.

What You Should Know About B2B Targeting Options on Search Platforms

B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.

Everything You Need to Know About Responsive Search Ads (RSAs)

Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.

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