Bumper Machine, Gallery Ads & More: Updates from Google’s Marketing Live Keynote
Missed the 2019 Google Marketing Live keynote? Never fear. We took notes for you.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
What You Should Know About B2B Targeting Options on Search Platforms
B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.
Everything You Need to Know About Responsive Search Ads (RSAs)
Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Perfect Search Media Internviews: Spring 2019
Get to know Perfect Search’s newest team member, Junior Analyst Maria Valencia. She’s a Northwestern student from Colombia with a penchant for Club Penguin and ABBA’s hit song Dancing Queen.
Your Simple Guide to Amazon SEO Best Practices
When it comes to SEO, businesses tend to focus on the two big search engine hitters: Google and Bing. But what about Amazon?
Test Your Internet Knowledge With Our Quiz!
We’re quizzing you on your internet knowledge. Hopefully all your screen time has taught you something.