How to Allocate Your Marketing Budget Across Different Channels
Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it.
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it.
User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.
Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards!
On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy.
Building a strong technical foundation is the backbone of any successful SEO strategy. Need some guidance? Here’s a handy 7-step technical SEO checklist for 2019.
Whether you’re looking to break into digital marketing or you’re well-seasoned in the industry, it’s always important to brush up on your career skills.