Shooting for Success: BEEFing Up Your Marketing Reporting Calls

To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes. 

As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.

Perfect Search Media Internviews: Winter 2019

We’ve got our latest round of internviews. Get to know our winter intern, Stella, now!

Four Tips to Improve Your Facebook Ads in 2019

Social media ad spend accounts for 25% of all digital advertising, so it’s important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.

What We’ve Learned from Creating an Advisory Board

Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.

How to Allocate Your Marketing Budget Across Different Channels

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it. 

How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]

User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.

Perfect Search Shortlisted for Small Interactive Marketing Agency of the Year

Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards

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