How to Allocate Your Marketing Budget Across Different Channels
Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]
User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.
Perfect Search Shortlisted for Small Interactive Marketing Agency of the Year
Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards!
Reddit Launches Cost-Per-Click Bidding
On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy.
A 7-Step Technical SEO Checklist for 2019
Building a strong technical foundation is the backbone of any successful SEO strategy. Need some guidance? Here’s a handy 7-step technical SEO checklist for 2019.
The Top 5 Skills Every Digital Marketer Needs to Succeed
Whether you’re looking to break into digital marketing or you’re well-seasoned in the industry, it’s always important to brush up on your career skills.