How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.

How to Allocate Your Marketing Budget Across Different Channels

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it. 

How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]

User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.

Perfect Search Shortlisted for Small Interactive Marketing Agency of the Year

Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards

Reddit Launches Cost-Per-Click Bidding

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. 

A 7-Step Technical SEO Checklist for 2019

Building a strong technical foundation is the backbone of any successful SEO strategy. Need some guidance? Here’s a handy 7-step technical SEO checklist for 2019.

The Top 5 Skills Every Digital Marketer Needs to Succeed

Whether you’re looking to break into digital marketing or you’re well-seasoned in the industry, it’s always important to brush up on your career skills.

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