The Power of Maximize Conversion Value Bidding in B2B Marketing

Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.

My 5 Pillars of Meaningful Happiness

After writing my 4 pillars of happiness a few years ago, I’ve decided to revisit these pillars and update them with what I’ve learned over time. 

Google Search Ads Are Now in YouTube Search Results

YouTube is now incorporated into the Search Partners ad network for Google Search ads. See your search ads in the YouTube search results!

Perfect Search Media Internviews: Winter 2019

We’ve got our latest round of internviews. Get to know our winter intern, Stella, now!

Four Tips to Improve Your Facebook Ads in 2019

Social media ad spend accounts for 25% of all digital advertising, so it’s important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.

What We’ve Learned from Creating an Advisory Board

Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.

How to Allocate Your Marketing Budget Across Different Channels

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it. 

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