Economic Trends in PPC Competition and Costs per Click

Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.

5 SEO & UX Optimizations You Can Make to Your Website

The line between user experience and SEO is and has been blurring in recent years. SEO is more than just about getting a lot of traffic to your site. 

How to Set—And Actually Achieve!—Your Business Goals in 2019

Reusing or just slightly tweaking the same goals every quarter or year isn’t enough. Luckily for you, we have some helpful tips to keep in mind when creating new business goals for 2019.

Team Member Spotlight: Ella Henning

Perfect Search’s newest team member comes to us from Spain! Well, kind of. Get to know SEO & Content Analyst Ella. 

A Guide to Mobile SEO in 2019

With the rollout of the mobile-first index this year, ensuring that your site follows mobile best practices is more important than ever. 

The In’s and Out’s of the “New” Google Search Console

Still struggling with the new Google Search Console? While the new and improved version has been officially out of beta since September 2018, you’re not alone.

Team Member Spotlight: Rob Nimmer

Perfect Search’s newest team member loves Queen, the Cubs, and sushi.

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