Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Perfect Search Media Internviews: Summer 2018

It’s that time again! Get to know our summer interns in our latest round of Perfect Search internviews

Your Guide to Google Analytics’ New Cross Device Tracking and Reporting

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

Diving into the New & Improved Facebook Analytics

Facebook Analytics got a facelift a few months back—but it might still be new to you. Still getting a hang of it? Read on.

The Good and the Bad: How to Respond to Customer Reviews

It’s no question that customer reviews are important in helping other potential customers make decisions. 

Core Values are a Labor of Love: How Your Business Can Create Them

Core values permeate our office, our relationships, and our sales process. Suffice it to say, our core values are very important to us

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