5 Ways Our Business Has Changed from Inception to Year 8
As of this writing, Perfect Search Media, the digital marketing agency I founded way back in 2010, is eight years old. And business is as complicated as ever.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
How to Use Slideshow Facebook Video Ads to Elevate Your Advertising
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
How to Make the Most of Your Employee Review
Ah, employee reviews. It’s that wonderful time of year when you get to sit down with your manager to talk about your performance. Does that calendar invite make you nervous?
Digital Olympus Recap: Leveraging Google Search Console’s New Indexation Coverage Report
Our Director of SEO & Content Justin McIntyre presented during today’s fall 2018 Digital Olympus conference. Sad you missed it? Don’t worry—we’ve put together a quick little SparkNotes summary for you.
Perfect Search Media Named a Best Tech Work Culture Finalist in the Timmy Awards
Forget the Emmys. We’ve got even bigger news. Perfect Search Media has been named a finalist in this year’s Best Tech Work Culture awards!
Your Guide to Choosing (And Designing!) the Best Landing Page
Let’s get real. There are a lot of elements to consider when creating a landing page.