What’s the Deal with the YouTube TrueView for Action Campaign?
If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
Why You Should Use SVG Images on Your Website (And How It’ll Help Your SEO)
Blurry and pixelated visuals or visuals that take forever to load can be your worst nightmare. Find out why the SVG format can save your designs and help your SEO.
Perfect Search Media Internviews: Fall 2018
We’ve got a new round of Perfect Search’s internviews (you know, like intern interviews) just in time for Halloween. Read on to discover their dream Halloween costume.
5 Ways Our Business Has Changed from Inception to Year 8
As of this writing, Perfect Search Media, the digital marketing agency I founded way back in 2010, is eight years old. And business is as complicated as ever.
How to Use Slideshow Facebook Video Ads to Elevate Your Advertising
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
How to Make the Most of Your Employee Review
Ah, employee reviews. It’s that wonderful time of year when you get to sit down with your manager to talk about your performance. Does that calendar invite make you nervous?