The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

Team Member Spotlight: Nicole Green

Perfect Search’s new Manager of HR & Employee Engagement loves beach themes and helping people grow. Learn more about Nicole Green in her employee spotlight!

Exploring the Amazon: A Guide to Amazon Advertising

Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.

Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Perfect Search Media Internviews: Summer 2018

It’s that time again! Get to know our summer interns in our latest round of Perfect Search internviews

Your Guide to Google Analytics’ New Cross Device Tracking and Reporting

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

Diving into the New & Improved Facebook Analytics

Facebook Analytics got a facelift a few months back—but it might still be new to you. Still getting a hang of it? Read on.

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