3 Schema Strategies to Boost Your Local SEO

They say SEO is dead, huh? While there may be somewhat less control over organic rankings these days, SEO is still effective for local businesses. Today, we’ll discuss one of the lesser utilized forms of SEO – local business schema.

SEO

Increase Conversions Without Increasing Spend (Without Magic)

You finally created a beautiful new website for your business with all the bells and whistles. Plus, your new site looks stunning on desktop and mobile formats alike. But there’s one problem.

E-Commerce, SEO

How to Set Up 4 Awesome Advanced Google Analytics Segments

Webmasters, SEOs, developers, and digital marketers alike rely on marketing metrics to gauge anything from content efforts to e-commerce revenue. For those that are new to Google Analytics, the sheer amount of data can be daunting. Fear no more!

Paid Search, SEO

3 Ways to Boost eCommerce Title Tag Effectiveness

There are a few things SEO analysts do every single day: eating breakfast, reading up on SEO news, and evaluating title tags. Title tags are especially crucial for eCommerce websites because they help generate relevant organic traffic to certain product pages you want people to visit.

E-Commerce, SEO

5 YouTube Optimizations You Need to Explore

Okay, we all can't be YouTube celebrities (read: really cute kittens). But with our YouTube optimization tips, you can increase views, referrals, and visits.

Marketing News, SEO

Emerging Advertising Platforms: Instagram and Snapchat

Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.

Content, Marketing News, Paid Search, Social Media

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