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Eric Yarnik

A Quick Overview of the New AdWords Experience
By Eric Yarnik
August 9, 2017

Since we’re Premier Google Partners and have access to the beta (#humblebrag, #sorrynotsorry), we’ll fill you in on the new AdWords interface. 

Facebook Messenger Ads Have Arrived—Here's What Your Business Needs to Know
By Eric Yarnik
February 10, 2017

Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.

The Overlooked Campaign: Digital Marketing in the 2016 Election
By Eric Yarnik
October 27, 2016

As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.

Your Foolproof Guide to AdWords & Facebook Conversions
By Eric Yarnik
August 9, 2016
Whether you’re new to paid search and social advertising for your business or you’ve been in the game for a while, you should always think about the most important numbers to track. Study up on conversions now.
The 5 Best SEM Tools You Need to Save Time & Money
By Eric Yarnik
April 14, 2016

Here are some of our team’s favorite paid search tools that can help any digital marketing analyst get ahead of the data analysis game for their clients.

Why You Should Dive into Display Advertising in 2016
By Eric Yarnik
January 21, 2016
With recent reports that marketing spend on the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher performing compared to the display network.
"Perfect Search's attentiveness and perseverance proved to be the jolt my business needed. We have been getting busier and busier ever since we began working with this company and their great people."
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RT : How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday By

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Machine learning impacts every search; it's not a one-size-fits-all algorithm approach anymore.

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Our CEO went to the conference last week. Here's the wisdom he took home.

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RT : Google Shares Details About the Technology Behind Googlebot

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It's time to look under the bed. You know, learn about the complex legal battle over mattress review sites.

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Thanks so much for the recognition!

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Now you can use for more than paying your roommate back for paper towels. This is big.

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Perfect Search just won 2 ! We took home platinum & gold. Find out what categories we won for here:

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TBH, we're skeptical of the new app tbh's staying power--but just bought it. Thoughts?

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RT : Do iPhone Users Spend More Online Than Android Users? By

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ICYMI: made a huge update to its budget structure. You need to get filled in. Read this post.

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While mobile-first might be your mantra of 2017, explains that this isn't always true. Check it out.

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Shopping around for some new tools? Our Director of SEO & Content Justin is here to help. Find out our faves.

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RT : Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday…

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We're getting in the Halloween state of mind. to our Spooky Search Engine Halloween story.

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According to , we're in the Age of the Bizarrely Intelligent Robots. And we're not ready to deal with it.

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Love it! So excited to have you here.

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Thanks so much!

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Is your business ready for Q4? Try these tips and make it the most wonderful time of the year.

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RT : Investors anxious about Google traffic acquisition costs, which regulation could further increase by

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Did you catch our shout-out in this article? Halloween is just around the corner...

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RT : How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level By…

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Thanks to the Internet, change can happen fast. Like when TV buffs made McDonald's bring back .

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is getting smarter. Is your PPC strategy keeping up? Learn all about machine learning here.

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RT : Smartphones are changing, and they're more interesting than ever

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Haven't tested the new Posts on feature yet? Why not? Get the lowdown & start testing now.

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Don't get discouraged. Nofollow doesn't mean no value. Watch this informative to learn more.

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Heads up: This pricing update might impact your weekend's & chill plans.

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RT : Visually understanding your site structure and external link weight impact by

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Thanks for hosting a great career fair !

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RT : How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday By