Director, Search & Social Advertising
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention. Find out how and why businesses like yours can increase customer reach and engagement on this …
As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.
Any digital advertising interface seems daunting when first introduced to it. (#TBT to when I first took a look at Google AdWords. I was but a child.) Still, once you start getting acquainted with the important metrics, you’ll get used to it.
With recent reports that marketing spend in the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher …
A new season is fast approaching. No, it’s not Halloween—please stop stocking stores with decorations and costumes so early. It’s too soon, guys. Too. Soon. With summer winding down, paid search and social analysts need to be vigilant in preparing for this important consumer season—back-to-school …
As the number of digital advertising channels continues to grow, it is important to be up to date with all them. One of the newer options is reddit.com, a website known as “the front page of the Internet”.
