Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.

Some websites need a full SEO overhaul. Others are on the right track but have some mistakes. Here are 5 common SEO mistakes to avoid to improve SERP results!

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