Posts by The Perfect Search Business Development Team

Perfect Search Joins Built In’s 2021 Best Places to Work List

We made the list! Perfect Search is a Built In Best Places to Work award winner.

14 of the Most Common Marketing Mistakes to Avoid

At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement. 

The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO

There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.

The Importance of Google Product Taxonomy and Categorization

A lot of research, time, and work goes into creating a successful Google Shopping campaign. According to a study in Forbes, American retailers spend approximately 76% of their search ad budgets on Google Shopping ads. With so much at stake, it’s critical that you pay attention to campaign details …

Why Retailers Should “Get In On The Action” With Google Shopping Actions

We’ve all seen the headlines: shopping malls are dying, foot traffic is down, and brick-and-mortar stores are closing. Now more than ever, consumers are turning to online shopping via mobile devices, laptops, and even voice-activated speakers.

How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]

Sometimes the best content is content that comes straight from your audience.

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