Everything You Need to Know About Responsive Search Ads (RSAs)
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Quinn Dolan
Director of Search & Social Advertising
- Favorite Movie: The Lion King…he still cries every time
- Which City He’d Live in Beside Chicago: The Lost City of Atlantis because he claims he’s part merman
- Sports Team of Choice: Norway’s 2014 Olympic Curling team (and their pants)
- Favorite Hobby: Biking while contemplating life’s greatest mysteries
Reddit Launches Cost-Per-Click Bidding
On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. The CPC ads will join the previous cost-per-impression (CPM) and cost-per-view (CPV) ad units.
Everything You Need to Know about Google Chrome’s Ad Blocker
In June 2017, Google announced that it would release a Chrome ad blocker in early 2018. This was big (and shocking!) news coming from a tech company that makes about 90% of its revenue from advertisements.
4 PPC Strategies Your E-Commerce Business Needs to Test in Q4
Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?
Your Guide to Google’s Responsive Display Ads: An Unsung Hero
A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.