How To Make Your Digital Marketing Data Work For You
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
Quinn Dolan
Director of Search & Social Advertising
- Favorite Movie: The Lion King…he still cries every time
- Which City He’d Live in Beside Chicago: The Lost City of Atlantis because he claims he’s part merman
- Sports Team of Choice: Norway’s 2014 Olympic Curling team (and their pants)
- Favorite Hobby: Biking while contemplating life’s greatest mysteries
4 eCommerce Trends to Look Out for in 2021
Updated January 8, 2021
Why Your Business Should Use Google Display
There’s no doubt that the world wide web is a big [read: humongous] place. For some brands and advertisers, this may seem daunting––but for those well-versed in Google Display, it becomes an opportunity.
Facebook Rolls Out Responsive Ads, Dubbed “Multiple Text Options”
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world. A few months later, it was released to the public and quickly adopted and tested across accounts.
Google Ads Rolls Out Combined Audiences for Search
Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.
Google Discovery Ads: Here’s Everything You Need to Know
During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months.