A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update. 

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search. 

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

Rolling out quality ads is like going up to bat in a baseball game.

Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach.

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