Sarah Kincius

Copywriter

  • Favorite Midnight Snack: A can of beans
  • The First CD She Ever Owned: The Lizzie McGuire movie soundtrack (and yet she’s never seen an episode of the TV show)
  • Guilty Pleasures: Chips and guacamole, face masks, and Google deep-dives
  • Favorite Sports Team: The Denver Nuggets

Google’s SEO Surprise: About the November 2021 Core Update

A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update. 

Semantic Search: Why Search Intent Matters for SEO

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

Google’s 3 Strikes: How to Keep Your Ads Safe

Rolling out quality ads is like going up to bat in a baseball game.

Your Page SEO Guide (Part 2): What is Off-Page SEO?

When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page.

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