- Favorite Midnight Snack: A can of beans
- The First CD She Ever Owned: The Lizzie McGuire movie soundtrack (and yet she’s never seen an episode of the TV show)
- Guilty Pleasures: Chips and guacamole, face masks, and Google deep-dives
- Favorite Sports Team: The Denver Nuggets
A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update.
In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.
When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page.
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