Our Guide to On-Page SEO Pt I: 10 Ways to Optimize Your Site for the SERP
Search engine optimization (SEO) is an essential part of any digital marketing strategy and today we’re bringing you an online resource to detail the basics of on-page SEO.
How Author Bios Strengthen E-E-A-T for SEO
Even with impeccable content and strategic SEO, many neglect a powerful tactic: author biographies. Often underappreciated, author bios are not mere formalities but pivotal assets.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on …
A Guide to Optimizing Your Podcast for SEO
If you’re a business owner with a podcast, you’re most likely looking to increase the number of listens and downloads your episodes get. Making sure your podcast is receiving organic traffic is a great way to increase overall visibility of your show. Here is our guide to optimizing your podcast …
5 Tips for Using Instagram Analytics to Help Your Business
As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …
Avoid These 3 Common Meme Marketing Mistakes
If the Internet were like a dine-in restaurant, memes would be the appetizers.
Increase Conversions with Calls-to-Action on Your Website
Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.
What You Can Learn About Copywriting from Journalists
Journalists capture a reader’s attention. They’re used to writing for people on-the-go and competing for readers’ attention, ideas familiar to every content creator today. Luckily, you can learn what makes journalists tick and apply it to your website’s content.