Our Guide to On-Page SEO Pt I: 10 Ways to Optimize Your Site for the SERP
Search engine optimization (SEO) is an essential part of any digital marketing strategy and today we’re bringing you an online resource to detail the basics of on-page SEO.
9 Unique Search Engines You Should Be Using
Google dominates the search engine world with over 63,000 queries per second and over 90% of the market share. So it’s no wonder that when it comes to search engines, most users immediately think of Google or well-known competitors like Yahoo! and Bing.
But wait—are there other options out there? …
A Guide to Optimizing Your Podcast for SEO
If you’re a business owner with a podcast, you’re most likely looking to increase the number of listens and downloads your episodes get. Making sure your podcast is receiving organic traffic is a great way to increase overall visibility of your show. Here is our guide to optimizing your podcast …
5 Tips for Using Instagram Analytics to Help Your Business
As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …
Avoid These 3 Common Meme Marketing Mistakes
If the Internet were like a dine-in restaurant, memes would be the appetizers.
Increase Conversions with Calls-to-Action on Your Website
Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.
What You Can Learn About Copywriting from Journalists
Journalists capture a reader’s attention. They’re used to writing for people on-the-go and competing for readers’ attention, ideas familiar to every content creator today. Luckily, you can learn what makes journalists tick and apply it to your website’s content.