So many things get better with age. Cheese. Wine. Content. Customers.
Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO …
From Anthropologie’s idyllic Instagram to Spotify’s pointed ads, user generated content (UGC) is taking center stage when it comes to content marketing. While your business may not have quite the same reach of these major corporations, we can still learn from their UGC campaigns.
High-quality content has always been important for SEO, but after Google’s Panda algorithm update, content that is relevant and valuable for users has become an essential part of optimizing the search experience and ranking higher on the Google SERP.
Tuna, Lil Bub, Doug the Pug, Marnie, and the well-known Grumpy Cat. You know them, you love them, and so do millions of others. They all have their own books, toys, and a combined 10.6 million followers. These pets all have something in common, and it’s not just that they’re cute. It all comes …
Take it from the now-bankrupt Nasty Gal: it’s hard to keep up a cool-girl vibe when you’re not pulling in cool-girl amounts of cash. Publishers and retailers have begun to look for alternate sources of revenue, and they’re finding them – in each other. But as distinctions between editorial and …
When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.
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